Movie Shapes — A Better Way To Find, Review & Share Movies You Love (or Don’t)


How frustrated were you the last time you read a film critic’s positive review only to be disappointed when the movie ended?

Do you remember that time you watched a movie recommended by a friend and you suspiciously wondered after watching it why they thought you would like it?

Do you remember the last time you saw a movie with a high Rotten Tomatoes score and you came out disappointed, questioning that score? Or you finished a movie you loved with a low score?

How often do you endlessly scroll Netflix or Hulu movie recommendations looking for one to watch only to be disappointed by the suggestions?

Very? Yes? Yes? Yes? Often?

We fellow cinephiles share your pain and we’ve got a solution for us all. 

We call it Movie Shapes. 

Movie Shapes is not an outright replacement for movie labeling and review systems that already exist. Rotten Tomatoes and other system movie labels can be shorthand ways to evaluate a movie. What we want to understand is, what’s informing why people like a movie or don’t. Why do certain groups gravitate towards certain films while others are repulsed? Why do some people who generally like entirely different movies sometimes find a common ground film? Why do some people like and call a film “bold”?

For example, two people may like a particular suspenseful movie, but why they each like it is for entirely different reasons — one person might like the clarity the story provides and another might like the tension (impact) it builds. Most rating systems fail to distinguish why, hence the many frustrations.

Aside from genre, content, and structure, Movie Shapes simply breaks down the fundamentals of a story and the key aspects that are used when transferring a story into the film medium (or television).

The goal of Movie Shapes is to overcome the problems of unhelpful reviewer ratings, confusing audience feedback, bad streaming algorithm matches, and arguments between friends on whether a movie is good (or not).

Everyone’s shape for themselves should be pretty different (like fingerprints). Everyone should be able to assess a movie’s shape with loose agreement. But, based on their own shape, they may differ to the degree of the values and how much those values dictate the film’s level of excellence (of failure).

The similarity or difference between your shape and a movie’s shape should help decide whether you’ll like it before watching and your similarity to someone else’s shape will tell you how much you can rely on their ratings of a film. If someone shares your Movie Shape, they’re more likely to recommend movies you would enjoy in the same ways.

How It Works

Avoid The Following Awkard Situation, Choose Movie Shapes

Movie Shape Samples


The Movie Shapes Structure

The Movie Shapes rating system is a matrix of attributes applied to a viewer and the movies they watch. Think of it in the likes of a personality assessment but this is more of a values test for which aspects of a movie matter most. When the scoring matrix is completed and mapped into a radar chart, we get a Movie Shape.

Explore the values matrix elements below.

Movie Shapes Structure

Movie Shapes Dimension 1 — The Story & Movie Elements

Across the top of our scoring spreadsheet are the story and movie elements. We believe these elements completely cover the range of movie fundamentals (and we understand there are many sub groupings under them each).

Story Elements

These are aspects of the system that deal with the story fundamentals. They could be used in a version of Movie Shapes for books or comics.


This includes the characters, their development, and their being.


This includes the conflict, experiences, and story resolution.


This includes the context of the story and characters, genre of film, and other related elements.


The written lines of dialogue actually spoken, not how they are performed.

Movie Elements

These elements are those that are unique to movies (or TV shows).


This includes the acting and interactions unique to the performance.


This attribute includes how the story, characters, and setting are visually presented on the screen.


This includes how the sound (music, effects) dance between each other and interface with the visuals.

Movie Shapes Dimension 2 — The Preferred Audience Elements

Across the left side of the prototpye spreadsheet are the audience elements. These are where and how the viewer intersects with the movie.


The degree to which the attribute is relevant to me, my interests, my current context, my past journey, and my future aspirations.


The degree of importance that the attribute is novel or uniquely presented in the particular attribute. It's different from what I've come to expect.


The degree of importance the element's themes are uniform, self-contained, and unambiguous.


Preference on the degree to which the movie has an intellectual, emotional, and physiological effect on me.


The degree of importance that the movie's attribute is believable, and where it's not, it effectively suspends my disbelief.


The degree of importance this attribute is deep, interconnected, and not easily labeled or simply explained (complex).


Investment: The degree of importance to which you get a return on your investment (while watching or rewatching it). By paying attention to details, is there a reward? By rewatching, do these elements enrich the experience? Is there ambiguity for me to own the interpretation (as opposed to being explicitly told)?


Your Movie Shapes Profile

Think of your movie shapes as fingerprints. They are not worse or better because of their shape. They are unique to you and not intended to create a hierarchy of what’s better or worse among movie watchers.

Explore Profile Creation Instructions Below

Movie Shapes Profile

Option 1 — Quickly List Your Profile Hierarchy

To start using Movie Shapes without building your full profile, create a simple priority hierarchy.

In a notepad simply rank from 1-7 the movie values and attributes. Using the Movie Shapes Assessment spreadsheet update the "Quick Profile Hierarchy" row and column with your priority ranking.


  1. Character

  2. Performance

  3. Audio

  4. Visual

  5. Story

  6. Dialogue

  7. Setting


  1. Depth

  2. Impact

  3. Novelty

  4. Believability

  5. Clarity

  6. Relevance

  7. Investment

Option 2 — Construct Your SIMPLE Movie Shapes Profile

To create your Movie Shape you'll need to either construct a simple or complete profile using our prototype tool. The simple profile is much easier and quicker to score although it is is less accurate and precise.

To get started with Movie Shapes, we recommend going with this option.

Scoring each category between 1 and 5, use a higher number to indicate the importance and a lower to diminish its importance. No individual number can be scored above 5 and the total tally must remain under 21.


  • Relevance = 3.50

  • Character = 4.25  

  • Setting = 2.00

  • Depth = 3.75

  • Etc...

Option 3 — Construct Your COMPLETE Movie Shapes Profile

To get the full range of Movie Shapes benefits, we recommend completing the full profile using the prototype assessment spreadsheet we've built.

When the 7 movie and audience elements from above are cross-matched, we’re left with 49 attributes for scoring.


  • Character Clarity

  • Story Novelty

  • Performance Depth

  • Visual Relevance

  • Etc...

Scoring Limitations

The template spreadsheet has all fields defaulted to a score of 3. To make it easier, we recommend picking five cross-sections that you would give a 5 and five cross-sections you would give a 1. Those become your poles to which you can compare as you score the remaining fields. Start moving your cross attribute scores up and down by 1, 0.5, or 0.25 until you have it where you want it and your score is 147 points in total.

When creating your profile, you will use the following scale.

  1. Least Important

  2. -

  3. -

  4. -

  5. Most Important

Tips For Scoring Paralysis & Fine Tuning

One At A Time

Look at one column (character, for example) and the scores you have for each cell. Adjust your scores based on what feels right or wrong. Once done, go to the next column. Once you’ve finished all the columns, do the same thing but look at the scores by row (Clarity, for example).

Favorite Movies

Think about your favorite movies. What attribute and cross attribute are the contributing reason as to why you like it?

Adding Up?

Look at the column or row tally scores to see if the attributes are scoring the way you expect and want at a higher level. Adjust your individual attributes accordingly.

Shaping Up?

Look at the shapes radar charts in the different focus points to see if things are “shaping up” the way you expect and want. 

Attribute Comparison

Compare two individual attributes with the same score. Increase the score on the one that is more important by 0.25 and decrease the other by 0.25.


After you score yourself initially, revisit it a week later and adjust it. Come back again a month later and adjust again. If your adjustments are getting smaller, you’re moving in the right direction.


Evaluating & Sharing Movies

With a Movie Shapes profile complete, you can now begin the process of rating movies, sharing with others what you love most, and making relevant recommendations to your friends with profiles.

Explore Movie Evaluation Instructions Below

Evaluating & Sharing Movies

Option 1 — Quick Movie Rating Hierarchy

If you don’t want to take the time to rate a movie across all 49 attributes, here is a fast process to do a quick movie shape rating and to understand why you like or don’t like it (or why you should or shouldn’t consider someone’s recommendation). 

1. Select, in order of priority, the top 3 of 7 movie/story attributes based on the prominence each in the film you just watched. 

2. Do the same for the preferred movie audience values and select the top 3 of 7. 

3. Compare the selected top 6 values of the movie with the top 6 in your movie shape profile to determine if the factors that you care most about are found in the film you watched (or were recommended).

Quick Movie Rating Example

For example, Jason Montoya rated the top 6 attributes for the movie Bushwick (2017).

Top 3 Movie Values

  1. Visual

  2. Setting

  3. Performance / Matched Profile Value

Top 3 Audience Attributes

  1. Impact / Matched Profile Value

  2. Novelty

  3. Clarity / Matched Profile Value

Three of the movie’s top six values matched Jason’s top six which is why, despite its 5.2 score on IMDB, it was a film he enjoyed.

Option 2 — Fully Rating A Film With Movie Shapes

When rating a movie with the full scoring sheet, there are a few differences to consider compared to scoring your personal preferences. 

The movie scoring scale measures how prominent the element is, relative to other elements, within the movie. Ideally, we evaluate a movie’s attribute prominence detached from our own personal profile. 

  1. Least Prominent

  2. -

  3. -

  4. -

  5. Most Prominent

The scoring perspective is also slightly different for the audience attributes. See descriptions below.


The amount of relevance this film's attribute is to me, my interests, my context, my journey, and my future aspirations.


Compared to other films you've seen, how unique is this film in this particular attribute? How different is it from what you've come to expect?


How strong is this film's clarity (uniformity, self-contained, unambiguous) in this attribute?


How strong is the movie's intelectual, emotional, and physiological effect on me in this attribute?


How believable is this film in this attribute, and where it's not, how much does it effectively suspend my disbelief.


How strong is this attribute's depth, interconnectedness, and sophistication?


The degree of importance to which my investment pays off. The continued value of rewatches. The strength in the attribute's prevalence for allowing my own interpretation versus dictating one on me.


Backstory, Creators, Links, & Your Feedback

Frustrated by the limitations of traditional movie reviews and recommendation systems and inspired at the onset of the pandemic, Addison Williams and Jason Scott Montoya explored several ideas on how to address this problem. 

Addison translated their related email thread into a spreadsheet scoring system. Jason reviewed and made an upgraded version. Together they continued to workshop it into Movie Shapes.

Meet the creators, explore their Movie Shapes profile, and visit their recommended links.

Movie Shapes Creators


Addison Blu Williams is a comedy screenwriter, Special Operations combat veteran, former professional gamer, musician, member of Mensa, and an entrepreneur.



Jason Scott Montoya is a digital marketing specialist and author of two books, one for aspiring freelancers — Path of the Freelancer — and another for striving small business owners  The Jump.

On his blog, He shares stories and systems to live better and work smarter. Jason lives with his wonderful wife and five cherished children in the Atlanta, Georgia area.


Addison's Movie Shapes

Comparison Overlay

Jason's Movie Shapes

Addison's Top 7 Cross-Attributes

  1. Dialogue Clarity

  2. Dialogue Impact

  3. Dialogue Believability

  4. Story Impact
  5. Story Clarity

  6. Story Depth

  7. Audio Impact

Jason's Top 7 Cross-Attributes

  1. Character Depth

  2. Character Impact

  3. Story Depth

  4. Audio Impact

  5. Dialogue Impact

  6. Performance Impact
  7. Character Relevance

Links & Resources

  • Letterboxd is a global social network for grass-roots film discussion and discovery. Use it as a diary to record and share your opinion about films as you watch them, or just to keep track of films you’ve seen in the past. 

  • Scener is a wonderful website to facilitate move watch parties online and is compatible with all the major streaming platforms. Don't watch movies at home alone, instead, watch with friends you love!

  • ReelGood is an easy-to-use platform and app for tracking TV shows based on what episodes you've already watched and what's available on your streaming subscriptions. Like Letterboxd, it also allows you to track and rate movies.

  • /Film is a wide-ranging movie news website featuring commentary, industry updates, creator interviews, and much more regarding the world of stories told through film.

Relevant Movie News

Help Spread The Word

Discover Your Friend's Movie Shapes

Share the following with your friends. Ask them what is their top 3 from each list.

Movie Shapes Top 3 Promo Graphic - Audience Attributes - Movie Values

Develop Shapes For Movies You Love

Share your Movie Shapes review and foster a discussion. Easily Editable Graphic coming soon.

Movie Shapes Top 3 Promo Graphic for a movie - Audience Attributes - Movie Values

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